Foursquare ITP Transit Market Segmentation® Analysis

Understanding transit usage patterns and competition from other modes is essential for creating efficient, cost-effective, and convenient transit networks. The Transit Market Segmentation Analysis Tool empowers transit agencies, planners, and decision-makers by providing a clear, data-driven understanding of origin-destination (OD) travel patterns and market opportunities within their service areas. By identifying key transit performance categories—such as high-performing areas, low-performing areas, and opportunities for expansion—the tool supports targeted investments, operational refinements, and innovative service design.

Whether your goal is to improve connectivity, reduce congestion, or better serve transit-oriented populations, this tool offers actionable insights to inform strategic decisions that maximize ridership, resource allocation, and system efficiency. Don’t rely on guesswork—invest in the data and analysis you need to shape the future of transit in your community.

The tool analyzes OD pairs within user-defined subareas, focusing on key characteristics such as transit competitiveness grades and trip-taker profiles. Based on the availability of transit connections and the performance of each OD pair, segments are classified as high performing, in need of improvement or redesign, or suitable for potential expansion.