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To prepare your communities, cities, and regions for the future, you need detailed insights about the ways people, places, and opportunities interact.

Replica data supports the traditional work of transportation and city planning and empowers entirely new ways of understanding activity in the built environment. These solutions are examples of how our customers find value in our data.

Active Transportation Analysis

Replica data allows users to quickly see where active transportation trips are occurring and identify potential latent demand. As cities and regions craft policies and initiatives to bolster transit, cycling, and pedestrian activity, Replica can show them neighborhoods and populations that benefit most from infrastructure improvements and public engagement.

Economic Impact Assessments

With weekly mobility and consumer spending data, users can compare economic activity across a variety of standard and custom geographies to monitor patterns of consumer behavior, changes in economic activity, and sales tax projections. This has been critical for our users throughout the pandemic, but also in response to extreme weather events and in standard month-to-month operations. The ability to use spend data as a proxy for sales tax projections is a powerful tool for measuring economic impact and health.

Environmental Equity Analysis

Replica data helps agencies and firms across the country determine how their projects can deliver equitable outcomes. Our data on residential VMT, active transportation modes, socioeconomics, and demographics is used to establish baseline conditions and forecast the equity impacts of future planning and policy decisions. Our data pairs easily with other sources to support equity analyses and initiatives, including EV charging infrastructure deployment, carbon emissions mitigation, transit-oriented development, and bike/pedestrian infrastructure networks. Agencies and partner firms use Replica to show how their projects increase equity and environmental justice in state and federal funding proposals.

Freight Studies

Examine commercial vehicle activity to better understand freight travel, high-volume shipping corridors, and activity to, from, and around ports and industrial centers. Customers can use this data to review potential candidates for loading zones, capture data on pass-through freight trips, and get insights into the impacts of supply chain disruptions.

Link Analysis

Study network links and corridors for insights into trips including who is traveling there, where they’re coming from and going to, when they’re traveling, and why. Use this data to establish baseline conditions and analyze the potential impacts of making changes. Replica’s disaggregated data often serves as inputs for customers’ modeling software to get a sense of the origins and destinations of trips taken on the transportation network.

Origin-Destination Flows

Learn where residents, visitors, and commercial vehicle fleets are traveling to and from with granular origin-destination data. Filter by attributes of trips or trip takers for a full understanding of how socioeconomics, demographics, employment status, transit access, or private-automobile access factor into people’s movement patterns. Replica is the only data platform that can accomplish these types of analyses out of the box.

Pandemic Recovery

With data from 2019 to as recent as last week, Replica provides a holistic picture of pre-pandemic behavior and the new normal, even as it continues to evolve. Our high-fidelity seasonal data represents people’s typical travel activity in 2019 and 2021 in granular detail. Weekly mobility and consumer spending data make it possible to monitor how certain trips and economic activity change over time. Our data covers vital pandemic-era metrics, including: residents working from home, weekly work trip and transit ridership trends, online and in-person spending, and restaurant and retail spending. Agencies of all sizes have leveraged this  to monitor the resilience of central business districts, transit networks, and car-free streets. Replica is the only data platform that can accomplish these types of analyses out of the box.

Residential Profile Conditions

Replica’s population table makes it easy to bring regional profiles up to date to support various types of work including future transportation plans, emergency services, and emergency preparedness teams.

Transit Studies

While most transit agencies have data about their riders, Replica provides new context for how the network serves people, communities, and a metro area overall. When considering network redesigns or operational changes, our customers can get an immediate snapshot of the existing ridership market and how it compares with people who don’t currently use transit. Replica makes it possible to perform comprehensive studies about why people use transit, where they’re traveling to and from, and what kinds of car trips have the potential to be taken by transit instead.

Workforce Profiles

Detailed data on commuting, socioeconomics, and demographics enable comprehensive analyses of how people, jobs, and transportation networks interact. Replica has worked with agencies and private companies across the country to assess site selections for large-scale developments and how available workers can (and can’t) access them. Our data has also helped identify ancillary services, including access to child care centers and pedestrian infrastructure, to support the workforce and its needs. These studies have been key for economic development agencies that utilize Replica data.

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Schedule a demo to learn how Replica can help bring data modeling to your organization.
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